Case Study: Jo Naylor Design Company
Jo Naylor runs a bespoke soft furnishing service from Buckshaw Village in Chorley specialising in Curtains, Blinds, Poles, Cushions and Reupholstery.
Jo came to us in 2016 with a need for a logo and website. She was already well established in providing domestic furnishings to friends, family and customers, but wanted to put her own brand identity into her business. Jo liked to be involved in the design process and had a clear vision of what she required.
The logo incorporated 15 different textile patterns that had to be both individual in colour and contemporary, many designs were deliberated on before Jo made her final choice, which she used as a larger advertisement on her own Fiat 500 as a body wrapped transfer.
Having finalised her branding we then worked with Jo on some commercial photography showing off her skills in her purpose built workshop and at multiple client locations.
We then worked on a site map for her website and built a responsive design that incorporated her branding and photography. Once the website was up and running to Jo's requirements, she asked if we could do some additional photography of some of her products in situ and also videos of motorised blinds for her website gallery, and Andy and I got to see some beautiful properties on location and witness Jo's skills in complementing and dressing a room.